Seniors Helping Seniors Franchise
Designing a Path from Purpose to Partnership
The Challenge
Seniors Helping Seniors offers a different approach to in-home care: it hires active, mature adults to care for seniors who want to keep living at home. The model is meaningful, but the people it needs as franchise owners face a big decision. Prospects are often weighing a career change, a significant investment and whether this path fits their values.
The brand needed a dedicated franchise recruitment site that could earn that trust, explain the opportunity clearly and turn interest into qualified leads.
CLIENT
Seniors Helping Seniors
ROLE
Senior UX/UI Designer
LAUNCHED
November 2020
TEAM
Client stakeholders, agency leadership, account executive, content writer, WordPress developer
PLATFORM
WordPress
The Goal
My goals were to:
Show the emotional side of the opportunity alongside the business case
Answer prospects’ key questions about the model, support, territories and investment
Guide visitors toward a single clear action: requesting franchise information
Stay true to the established Seniors Helping Seniors brand
The Approach
Structured the page around the prospect’s decision process
I organized the experience as a story that answers questions in the order prospects ask them:
Why us: What makes the peer-to-peer care model unique
Why franchise: The value of an established brand, a proven system, ongoing support and a mentoring network
Available territories: A territory map and market list so visitors can see opportunity near them
What it takes: Clear investment, net worth and liquid capital requirements
Get started: A focused lead form to request information
Anchor navigation lets visitors jump straight to the section that matters most to them.
Balanced heart and business
Headlines like “Do well while doing good” and “Put your money where your heart is” pair the emotional appeal with the financial reality. Franchise owner testimonials with real photos add social proof and help prospects picture themselves in the role.
Designed for conversion
Repeated calls to action throughout the page give visitors a natural next step whenever they’re ready. Showing investment requirements upfront helps prospects qualify themselves before they reach the form, which supports higher-quality leads.
Extended the brand faithfully
I designed the site within the Seniors Helping Seniors brand, matching its fonts, colors, photography, iconography and overall aesthetic. An icon-led proof point section makes key facts easy to scan, and warm, authentic photography reinforces the human side of the mission.
Collaborated and iterated over an extended timeline
Worked with the client to align the experience with franchise development goals
Partnered with agency leadership and the account executive to manage feedback and keep the project on track
Collaborated with the content writer so the messaging and layout worked together
Worked closely with the WordPress developer to make sure the designs were buildable, responsive and easy for the client to maintain
Refined layouts, messaging hierarchy and visual details over several rounds of feedback
Launched a conversion-focused franchise site that guides prospects from first interest to qualified lead
Supported network growth: Since the site launched, the U.S. franchise network has grown from 112 locations in 2019 to more than 142 in 2026, with about 200 locations worldwide
Built to last: The WordPress site has remained the brand’s franchise recruitment hub for years, and the client can manage and update it independently
Delivered a seamless brand extension that feels true to Seniors Helping Seniors while serving a different audience